Poupée Couture features a line of beautiful bags with a social say behind them.
Poupée Couture began as a bit of a parody how Arab women’s behavior is controlled by societal expectations. How she always wants to say, do and show more but always ends up holding back in fear of what the community might think. This concept materialised into bags that had a rigid perfectly calculated geometric form on the exterior but then on a closer look, contained vertical slits revealing bright, vivid and surprising colors from within, creating beautiful Arabesque patterns.
We love the idea of the colorful, full of internal content world hiding/ revealing itself. The line features various bags styles, in so many wonderful colors that besides wanting so many of them, also makes you stop and think about the Arab women’s status and what can be done to raise more awareness to it.