We all have our statement accessories: items that are bold, glamorous and edgy. But from time to time, we love to put these aside and enjoy a simple, clean and minimal styling approach, as a way to celebrate the not-so-minimal things in life, such as… life itself.
(Pure Life in Spanish) are all about “Enjoying life slowly, celebrating good fortune and not taking anything for granted.”
There’s a cool story behind these colorful, funky (and waterproof) bracelets: Two friends decided to hit the beaches of Panama and Costa Rica for five weeks to celebrate their college graduation, where they met Jorge, who was peddling bracelets on the street. The colorful bracelets were handmade in a simple way and seemed to capture the essence of the friends’ journey. The pair brought the bracelets back to the US, and they became so popular that Jorge was able to buy a house and provide work for others as well.
We love brands with social awareness—with each bracelet sold, the company donates a portion of the proceeds to the Surfrider Foundation, which helps clean the world’s oceans and beaches.
Pura Vida bracelets come in every color from bright neon to earth tones, with or without beads. We predict you’ll be seeing a lot of them this summer. Find the color(s) that suits you best, or maybe buy a few of them to match every mood. And whether you are wearing them or not, remember to enjoy life.